Anya Hindmarch this week unveils an iconic new in-flight amenity ‘BAg’ for First class customers on British Airways. The new bag is one of the first new introductions leading up to the long-awaited launch of the new FIRST cabin later this year.
Lizzie Jagger, one of the first recipients of the new BAg comments;
“With all my products stashed away after check-in it’s a blessing when you board a BA First flight to find the Anya Hindmarch washbag. The products are divine. Love the bag too!”.
Family-run D.R Harris is providing a range of products for customers inside the BAg from their exclusive St. James based store, which has been supplying members of the British Royal family for over 80 years.
The cooling collection of creams includes their coveted ‘cucumbers and roses’ formula, designed to refresh and re-hydrate during a long flight. The products and BAg will be available on board from this month. Silla Maizey, British Airways Director for Customer said; “FIRST bags have become prized possessions. The combination of classic heritage and contemporary design in the new BAg reflects the sleek new cabin look which we will be unveiling later this year”.
www.ba.com
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